Monthly Archives: July 2014

What Type Of Sign is Right For Your Business

Corporate signage is a great way to advertise your business but it is important to choose the right sign for your individual needs. Building signs can be hugely beneficial as they can give your company a physical presence, advertise your location and deliver credibility. Your corporate signage is incredibly important as it must convey the right tone and message you want your company to deliver, so it is essential to get it right.

One of the first things you need to think about before commissioning your building signage is if there are any rules and regulations for where you want to place your sign. You may find the rules of what you can and can’t do might vary from city to city, such as certain restrictions which will determine the size and distance from the road your building sign can be. If your building is leased or if your place of business is located within a shopping centre, you will also need to seek approval from the landlord beforehand.

If you are planning to get an exterior business sign or building sign letters, then you need to decide what shape and size would work best. Exterior signs can be ground-mounted or building-mounted. Using signs is a great way to promote your business and can be an essential component of a business’s overall marketing strategy. Make sure your business signage contains your company’s logo will reinforce your brand.

Once you have figured out these parameters, you need to choose a sign supplier. Albert Smith Signs is one of Australia’s leading sign makers.

In the industry for over a century, we have spent a lot of time developing new and exciting technologies in order to create unique, professional and innovative signs. We offer all sorts of business signs including electronic LED signage, high level signs, public art, pylon signs and 3D lettering.

The team at Albert Smith are experts in delivering a fast and professional service and we take pride in creating affordable and highly effective corporate signage. We listen to what your needs are and how you want to use your sign in order to promote your business. We want to create something that is going to win you more business and help promote your brand in the ever growing and widely competitive market place.

So, if you are looking to get ahead of the pack, get in touch today to get the right signage for your business.



Circa Retail - resized for web

Posted on: 23.07.2014
I’ve Never Purchased A Sign – Where Do I Start?

If you run your own business, its branding and corporate identity is very important, which is why commissioning a quality sign is essential. Investing in a sign not only helps potential customers determine where you are, but also gives your company credibility. It promotes who you are and what you do, whilst reassuring customers you are a bona fide company.

Where will your sign be?

Before getting signage, there are a few things you must consider, such as whether you want the sign to be placed indoors or outdoors. This is important as it will determine what your sign will be made of. An exterior building sign must be waterproof and durable so it can withstand all weather conditions. An indoor sign will naturally receive less wear and tear.

Will it be needed in lowlight conditions?

Another consideration before you commission your business sign is whether it should be an illuminated sign. Signs that light up can be seen more clearly and this may be beneficial if you want to have a presence 24/7. This means outdoor signs will be visible even at night, but many indoor signs, such menu boards, lobby signs, sports score-boards, are also highlighted to give them more prominence.

Size of sign

When deciding on an effective design for your corporate signage, you need to consider how your customers are going to view it. If customers will be driving past it, then the sign needs to be large and clear in order to catch their attention and deliver your company’s message quickly. More detailed signs may be more beneficial for customers who are walking past as they will have more time to absorb the contents of your sign.

Sign content

Obviously the way your sign looks is important, but you also need to think about the contents too. What do you want your sign to say and what message do you want to convey to potential customers? Incorporating your company colours will help customers identify your brand more easily. Try to keep it simple to ensure the message is effective and not confusing.

Albert Smith Signs is a leading sign maker, specialising in developing corporate signage for your business. We understand the importance of branding and how it may benefit you and increase your corporate success. For excellent results and unique designs, contact Albert Smith for all your sign needs.

Morayfield Super centre 1 - resized for web

Posted on: 23.07.2014