Albert Smith Signs – Showing The Way

Navigation from place to place is a fundamental activity and an integral part of our everyday lives.

An important function of building signage is giving directions. “Wayfinding” is the buzzword used today and is used to refer to a set of architectural and or design elements that aid orientation.

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Wayfinding has the function to inform people of their surroundings in the built environment and to guide people in the right direction. Wayfinding signage is a complex function and there are some major points to be considered:

  1.  Must make the building/environment user friendly
  2. Reduce directional confusion
  3. Aesthetics need to match the theme and style of the surroundings
  4. The graphics have to be both clearly legible and unambiguous
  5.  Location of each sign is a major consideration
  6. Materials used should deliver ease of maintenance and future servicing


With wayfinding there are four important signage elements:

Information signs - to orientate within the built environment

Directional signs - information to find your destination

Identification signs - indicating individual locations such as public facilities

Warning signs - to indicate safety procedures such as fire escapes and other regulations

Wayfinding signage can be more than just ensuring people don’t get lost – we can design wayfinding that subtly communicates your brand values, enhances your interior and exterior design and creates a welcoming environment.


At Albert Smith Signs we have developed unique wayfinding systems for many of Australia’s leading companies and government departments that balance the need to look good with the need to make sense.

Need to show the way? Contact us!

Posted on: 15.07.2015
Local Authority Approval Process For Your Business Signage

Each local authority throughout Australia operates independently of each other as they abide by their individual local laws and local planning codes and regulations, therefore the requirements for obtaining approval will vary. The main purpose of regulating business signage is to guarantee they are constructed and maintained to ensure public safety and that they complement the surrounding environment.

There are many considerations that come into play when you are planning your building signage. It may not just be council approval that is required. Often, building approval is required and at other times, heritage or main roads approval may be applicable.

Local authorities will consider the impact your planned signage has on:

  1. Property zoning and heritage listing
  2. State controlled road or motorway
  3. Visually not distracting to motorists
  4. If the signage is offensive
  5. Any environmental impacts
  6. The size of the sign and engineering standards


Points for your consideration:

Check if your signage is self-assessable. If you meet the self-assessment checklist you are not required to submit an application to council.

With Albert Smith Signs as your signmaker of choice, we will take care of the entire Local Authority Application process on your behalf.

Fees are applicable to all local authority applications.

The approval process generally takes between 4-6 weeks so needs to be factored into your timeline.

 We are experienced in submitting and achieving local authority approvals throughout Australia.

Contact us if we can assist you with your proposed business signs.

 For relevant information for the Brisbane local authority click here

Posted on: 01.07.2015
SIGNAGE MAINTENANCE – why do you need it?

Like our clothes and our homes your business signs can deteriorate if not maintained!

Whilst designed for a long life, your building sign lives in a harsh environment; sun, rain, wind, hail and pollution. They do require care and attention!

Points to consider:

Maintaining your brand integrity – your branding reflects your business and regular maintenance ensures your asset remains looking its best.

Protecting your investment – your business signage is an investment and has a value that may decrease due to lack of basic maintenance.


Degradation prediction – don’t wait for a problem, predict it! Regular maintenance is all about prevention.

Light loss factors – regular maintenance will ensure colour and light uniformity so your illuminated sign remains looking its best.

Public protection – protect yourself from liability due to structural failure, electrical failure and fire damage.


Site specific – a maintenance programme can be tailored to suit your specific needs taking into consideration location, access and safety.


Regular maintenance of your building signage allows the sign to do what you want it to do:

Advertise your name – your product – your service


Call us, we would be glad to help

Posted on: 16.06.2015