Intent - Vision - Skill

THE INTENTION of Arts Qld Senior Project Officer, Nora Zbranek, was to create an interesting and inviting public meeting space and to emphasise the branding and building signs for the State Library of Queensland

The brief to Watts Smith was to design a new image for the existing 45 metres billboard that had been erected nearly 10 years previously.

 Watts Smith consists of lead artist James Watts and technical support by Ricky Smith. James Watts is a sculptor and installation artist who constructs medium to large scale works incorporating a wide variety of materials. Ricky Smith’s technical approach is to deign balanced artwork that communicates various visual perspectives. THEIR VISION for this project at the Queensland Cultural Centre was to create an inspiring installation that would cause passer-by’s to stop and ponder the meaning of the digitally printed visually stimulating moëbius.

Click here to see more about Watts Smith 

 THE SKILLS and experience of Albert Smith Signs in manufacturing major public art pieces delivered Arts Qld’s intent and Watts Smith’s vision and ensured the design outcome was buildable and maintainable.

No two public art projects are the same and different considerations need to be addressed in the development of each. At Albert Smith Signs we have a holistic approach to the manufacture of artwork projects regardless of scale and achieve a successful outcome for all parties including the lead contractor, the artist and the community

 The individual Permasign letters had white acrylic faces with aluminium returns, painted to match. They were attached to a steel frame that was sprayed grey to blend in with the background colour.

The Permasign building signage was illuminated with ASTech 1.2 watt LED’s with a 5 year warranty.

Permasign is an exceptionally high quality 3D building sign deliverable at a very economic rate.



Permasign is computer precision fabrication, to provide perfect engineered graphic reproduction from acrylic, metal or other materials.

Permasign is cutting edge technology in the manufacture of individual building letters that can incorporate energy efficient ASTech LED lighting for illumination.

Consider our 3D Permasign, it can be crafted from acrylic, metal or moulded from other materials.

 We can create a 3D work of art for your business signage - Get in touch with us