Atlas Fuel – Labrador Rebrand.
Signage Australia Wide & Asia Pacific
Delivering Nationwide for over 145 Years

At Albert Smith Signs, there are no limits to our rebranding and brand rollout capabilities.
Our fully equipped sign fabrication facility brings together more than 16 skilled trades and craftspeople, all working collaboratively to deliver quality, precision, and impact.
We were privileged to partner with Atlas Fuel Australia to rebrand their latest site in Labrador, Queensland.
Project Overview:
What began as a single independent service station in 2010 has grown into one of Australia’s fastest growing fuel networks. For this project, our scope included the manufacture and installation of their new branding onto the existing framework, following the removal of the previous signage.
Project Overview:
- 7m Pylon Sign: Reclad with 4mm white ACM and 4mm ACM painted matte green. The head panel featured 10mm opal acrylic push through letters illuminated with ASTech LEDs.
- Entry Totem: Double sided, reclad with 3mm ACM panels and face applied vinyl graphics. All framework repainted in 2 pac gloss white.
- Canopy Frame: Reclad with 3mm painted ACM and fitted with 2mm aluminum cover trims to house the downlighting. The Atlas and Wholesale Fuels logos were fabricated from 10mm push through acrylic, illuminated with ASTech LEDs.
- LED Price Panels: Reclad with 4mm ACM, painted matte green, and internally illuminated with ASTech LEDs.
- Additional Panels: Reclad and illuminated for Australian Owned, Coffee, and Food branding.
- Pump Spreaders: Existing columns wrapped in 3mm router cut ACM, painted green, with 10mm illuminated push through acrylic Atlas logos.
- ASPrint Graphics: Our in-house print division produced and installed digitally printed graphics across multiple touchpoints including air/water units, pump branding, pump numbers, bowsers, ice freezers, and 3M frosted window decals. All graphics were finished with a matte laminate.
- Wall Graphics: Designed, produced, and installed in various sizes to enhance the internal Atlas brand experience.
This project reflects the depth of our in-house capability, from fabrication and painting through to illumination and print, all delivered with the consistency and attention to detail that define the Albert Smith legacy.
Signage Australia Wide & Asia Pacific
Delivering Nationwide for over 145 Years

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Phone
+61 1300 385 903
Australia,
Brisbane (Head Office)
59 Taylor Street, Bulimba QLD 4171
Postal Address
PO Box 226, Bulimba QLD 4171
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2/4 Prince William Dr, Seven Hills NSW 2147
Melbourne
Level 9, 440 Collins St, Melbourne VIC 3000