At Albert Smith Signs we are often commissioned to design and manufacture creative branding however this was a first within the Quick Service Restaurant sector.
The 1200mm x 1200mm HJ’s branding was a challenging project that required both machine and hand work to deliver on the design intent.
The mounting background was brushed stainless with a steel grey tint. The templates for the individual letters were computer cut from stainless steel and each letters’ form was then hand fabricated. The letter faces were red translucent acrylic laminated to an opal acrylic back.
The 20mm thick imported Italian acrylic colour tubes were hand cut and polished then placed on the letter faces and illuminated from behind with ASTech LED’S.
“Corporate Art” – branding that married design and function across a variety of materials and manufacturing methods