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Harley Davidson Geelong

Harley Davidson Geelong marked our inaugural site for external signage under the global H-D Fuel Facility Program. This initiative aims to transform the retail environment of Harley Davidson dealerships worldwide, enhancing brand consistency and customer experience.

The rebranding design was crafted by Fresh Design (INTERNATIONAL) LTD, based in the UK. Our scope of work included the installation of a new Outline Bar & Shield Sign on a timber feature wall, replacing the previous Heritage Bar and Shield. The Outline Bar & Shield measures 3082mm in width and 2499mm in height, constructed in three sections using a fabricated opal polycarbonate face, aluminium returns, and back.

Additionally, we installed a new Harley-Davidson wordmark sign, made using Permasign, on the ACM-clad fascia. This new signage features a modern font, aligning with the updated brand identity, and includes the dealer name sign. A distinctive illuminated entry portal, finished in Harley-Davidson orange, was also installed to highlight the dealership’s entrance.

Our involvement in this project was straightforward yet crucial in maintaining the brand’s iconic visual appeal. The collaboration with Fresh Design ensured that every detail met Harley-Davidson’s high standards. Furthermore, our GSA partners, Prolicht, are preferred suppliers to the H-D Fuel Facility Program in Europe, reinforcing the global consistency of the rebranding effort.

Albert Smith Signs is proud to contribute to the ongoing evolution of the Harley-Davidson retail experience, bringing our expertise and dedication to every project. For all your signage needs, trust Albert Smith Signs.

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    +61 1300 385 903


    Brisbane (Head Office)
    59 Taylor Street, Bulimba QLD 4171

    Postal Address
    PO Box 226, Bulimba QLD 4171

    2/4 Prince William Dr, Seven Hills NSW 2147

    Level 9, 440 Collins St, Melbourne VIC 3000