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Essential Elements For Your Business Signage Decisions

Your branding and signage can have a significant contribution to your marketing and the success of your business.

Here at Albert Smith Signs we understand how important it is to perfect your company brand and signage and we are able to offer solutions that are innovative, deliver quality and reinforce your brand.

The following are the main elements you need to consider before choosing the appropriate signage for your business:


Your sign placement is crucial. Your signage should be in an optimal location to deliver the best return on your business investment. We can assist you with advice on this element.

Design & Legibility:

After choosing a good location, the next elements are crucial: sign design, font style and colour

Good design is essential and should reflect the nature of your business and clearly show what you do and if appropriate incorporate your company colours. Legibility often adheres to the mantra “less is more”

What is the message you want your branding and signage to deliver?

Our Signspec department is All About Design – we can assist you with your design development, art work and photo montages


At Albert Smith Signs we pride ourselves on being able to design and manufacture quality signage which will both enhance and add value to your business and brand.

Quality runs deep in our company’s DNA – and means doing the right things right and is uniquely defined by each individual customer’s needs.

Our manufacturing quality procedure ensures individual department checks on their product quality as it moves from department to department and a final overall quality check on despatch

Our total in-house manufacturing facility allows us to achieve the highest quality and standards for your signage products.


When your signage is complete, the final step that is as equally important as design and a quality product is quality sign installation.

Our Brandcare department has a network of signage installers responsible for all our onsite installation activities that operate Australia-wide and throughout the Asia Pacific Region.

Your checklist considerations prior to your sign installation:

  • Has your sign installer of choice conducted a site audit to ensure they have all the necessary site information?
  • Have all local authority approvals been procured?
  • Is there a safety plan and a work method statement in place?
  • If required, who is responsible for connecting your building signs to power?
  • Has your installation date been reconfirmed?
  • Is there a final approval sign off process?


Naturally, your sign must be able to withstand all weather and environmental conditions. You can choose from our range of sturdy and durable materials and components such as acrylic, poly carbonate, steel, aluminium and vinyl all able to be illuminated with our LED technology

To protect your signage investment and ensure your brand stays looking good for the life of your sign we recommend a preventative maintenance agreement, tailored to suit your individual needs.

Some of our key checklist items:

  • Inspection of signs for defects and or failure
  • All external sign graphics and faces fully cleaned
  • All sign electrical components checked

A maintenance report will be provided to you, evidencing attention to each of the comprehensive check list items.

In today’s marketplace brands need to stand out from their competition – Albert Smith Signs can assist you with all elements of your business signage decisions!





Get in touch with us

    Contact Us

    +61 1300 385 903


    Brisbane (Head Office)
    59 Taylor Street, Bulimba QLD 4171

    Postal Address
    PO Box 226, Bulimba QLD 4171

    2/4 Prince William Dr, Seven Hills NSW 2147

    Level 9, 440 Collins St, Melbourne VIC 3000