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Elements Of Fantasy, Escapism and Quirkeness – At Ovolo The Valley, Fortitude Valley!

Albert Smith Signs (ASS) worked closely with Ovolo Hotels, There Design and Luchetti Krelle Interior Designers to materialise their vision for Ovolo The Valley and ZA ZA TA Bar & Kitchen.

Ovolo Hotel is fun-loving and a little bit wild, this is evident in the monstera leaf design digital print for the foyer which was created by artist Kenneth King. The stunning graphics were printed in house by ASS using 3M graphic products with installation on flat ceiling paint, satin wall paint and textured metallic wallpaper. The monstera leaf directional sign was laser cut from 3mm aluminium, painted with Porter Paint liquid gold, pin fixed to the wall and illuminated from above.

ZA ZA TA restaurant is a soulful blend of Middle Eastern and Mediterranean cuisine and the cocktail bar is inspired by the vibrant Tel Aviv Bar Scene. The various room names, named after the board game cluedo, were created via 3D digital print onto a gold background and framed. The eye catching  corridor bathroom graphics were hand painted with Porters Paint liquid gold and the male and female prints were 3M gold nugget vinyl applied to the painted surface.

A building wrap to glass on 3 elevations  was designed to change the modern glass façade to a colonial backdrop which was printed and installed by ASS on both the external and internal glass wall panels.

The architectural elements and  building signs included; hand painted gold graphics direct to walls, 3M digital prints, internally illuminated underawning signs, antique finish directional signs, gold vinyl decals, 3D building  letters in a brass finish, 3D printed amenity and room plaques, and a canvas awning over the restaurant entrance.

Hospitality specific architectural features and digital print open many opportunities for innovative branding and Albert Smith Signs is there with innovative solutions!

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