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Essential Elements Of Business Signs

Your signage can have a significant contribution to your business’ long term goals. A seasoned business must have promotional materials that help keep you ahead of the competition and ensure your brand is kept in the front of consumers’ minds to achieve your marketing goals.

There are a number of factors you need to consider in creating effective signage. The following are the main elements you must contemplate before choosing the appropriate signage for your business:


You could be the first to offer your service in the industry or your product could be the best there is. However, without projecting your image to your audience, your unique offering might as well be kept in the shadows.

Sign placement is crucial. Your signage should be in an optimal location to get the best return on investment. Sign makers, such as Albert Smith, can help with this element.


The next step involves the actual message on your sign. After choosing a good location, these next set of details are crucial: font style, colour of signage and layout.

Your font style depends on the nature of your establishment. If you own an electronics franchise, something modern and sharp would be more appropriate. This is one tangible way of showing your brand’s character. Colours can also stimulate favourable reactions. Different colours convey different messages.

Your layout should also be simple and straight to the point. Your uses of elements should contribute to your intended message. Legibility adheres to the mantra “less is more.”


Naturally, your sign must be able to withstand various harsh weather conditions. You can choose from a range of sturdy and durable materials and components such as acrylic, poly carbonate, steel, aluminium and vinyl all able to be illuminated with LED technology

To protect your investment and ensure your brand stays looking good for the life of your sign we recommend a preventative maintenance agreement, tailored to suit individual needs

In a marketplace with tough competition, brands need to prioritise on standing out. The three previously mentioned elements are a must before producing any effective promotional materials.

Albert Smith Signs has a variety of corporate signage products on offer. For more information about our services, call us on (07) 3395 9888 to discuss your requirements.

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    +61 1300 385 903


    Brisbane (Head Office)
    59 Taylor Street, Bulimba QLD 4171

    Postal Address
    PO Box 226, Bulimba QLD 4171

    2/4 Prince William Dr, Seven Hills NSW 2147

    Level 9, 440 Collins St, Melbourne VIC 3000