A multi-million dollar evolution of the Emporium Hotel to the Queensland flagship of the Ovolo brand, a 5 star lifestyle hotel with vibrant design and architecture, firmly in tune with the culture of its surrounding Fortitude Valley precinct.
The illuminated Ovolo building signs on the Wickham terrace and the Murri Way elevations have opal polycarbonate faces with applied vinyl graphics and a UV coating. The UV coating offers protection and longevity. The logos are internally illuminated with ASTech LED’s with the white sections blocked out so only the green illuminates at night.
The high level 3D Permasign building letters have black returns and opal polycarbonate faces with 3M perforated day/night film applied. This delivers white illumination at night whilst remaining black in daylight when not illuminated.
A challenging aspect of this re-branding project was the installation. The Ovolo logos and building letters were taken to the roof via the hotel lifts where a specialist rope access team using support ropes and winches abseiled the hotel walls to position the Logos and 3D building letters.
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