The merger of RSL Care and RDNS provided an opportunity to present a new and revitalised brand: Bolton Clarke.
The Buchan Group was contracted to provide the Bolton Clarke Brand implementation design services.
The design brief called for a fresh approach to aged care signage applications. Their desire was to provide residents, staff and site visitors with a friendly resort/home-like experience. While there is an important healthcare aspect to these villages, they are also home to the residents and need to be welcoming to visiting families and friends.
Albert Smith Signs was contracted to design, manufacture and install the directional signs and building signs to fulfil the brand presentation requirements. Much of the product was very unique and detailed with respect to the look and feel of the new Bolton Clarke signage livery. The overarching criteria that drove the sign design and manufacturing processes was – brand presentation, quality, longevity and maintainability.
The refurbishment of the main identification entrance signage was particularly testing, but the before/after comparison image speaks for itself. The ‘face lift’ to this sign is quite phenomenal.
As full service sign makers, we appreciate the opportunity to manufacture and install the branding and directional signs for such a unique wayfinding project
ALBERT SMITH SIGNS – EXPERIENCE YOU CAN TRUST
