Colour affects our lives and our emotions in so many ways and colour is an invaluable tool to ensure the best response to your branding, business signs and marketing. Colour is one of the most persuasive elements for gaining attention, encouraging decision making and is the first sensory “touch point” with a customer. Colour is the memorable sense!
Choosing the right two basic colours for your business signage is the foundation upon which you can add your graphics. One of the first considerations in choosing the right colour combination is the level of building signage visibility that will be created. By contrasting a light colour font or graphic on a dark background or a dark font or graphic on a light background views will be more drawn to your business signs.
If your business already has an established brand colour you will want to work with that, so choose a complimentary colour for your graphics and message.
What are the nine most popular colours used?
Red: Red is a stimulating colour, demands to be noticed and spurs you to action
Orange: Orange is a welcoming colour which draws attention and inspires
Yellow: Yellow is an energetic and uplifting colour that promotes cheerfulness
Blue: Blue is a colour that promotes confidence, dependability and trust
Green: Green is a colour that balances our emotions and is associated with nature, health and healing
Gold: Gold is a colour associated with value, luxury and prestige
Silver: Silver is a modern sophisticated colour that is calming yet uplifting
Black: Black is the colour of power and authority
White: White is a blank canvas waiting for creative stimulation
Designing business signage that can be seen and understood at the appropriate distances in varying lighting is a major factor to consider for your building signage.
Stand back…way back and look at your branding with a critical eye. What can you see?
Can your eyes pick out the letters and recognise them?
Can you read the message on the signage?
Does it stand out in a sea of visual clutter?
In other words, is it clearly legible?
Sign design is a balancing act of blending parameters, colours, graphics and your objectives to produce a product that’s function is to be noticed and to inform.
For your signage to be effective there are three major factors that dominate the design process and should be considered;
Visibility – the purpose of having a business sign is so the intended audience “notices” the sign and reads your message. There are four factors that impact visibility: shape, size, colour and location. A highly visible and effective sign is one that makes the best use of all four of these factors.
Legibility – can the eye recognise and decipher the font style, size, spacing and colour with ease?
Readability – is your message easily read and clearly understood?
Research and development is at the core of Albert Smith Signs and our focus is on investing in and sourcing the latest developments in design and manufacture, to deliver best practices and commercial advantages to our customers.
Need advice with your design – contact us – we can assist
Design and manufacture are both important steps in ensuring a quality product but the last step, the installation of your business signage, is just as important.
We have a network of signage professionals responsible for all onsite installation activities that operate Australia-wide and throughout the Asia Pacific Region. Our installation teams have successfully completed a training and accreditation program tailored specifically for the signage industry.
12 questions to ask prior to your business sign installation:
Has your signmaker of choice conducted a site audit to ensure they have all the necessary site information regarding underground services, power lines, service issues and site access?
Are all the required site specific accreditations known and met?